Visioning & Goal Setting
by Newsletter and Email Marketing Expert Linda Claire Puig
How many of your subscribers open the emails you send?
Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too.
Why is only a third of my contact list opening my emails? There must be something wrong. Is it worth all this effort if only a few people are reading what I send?
Before you throw in the towel, I want to let you in on a secret that a lot of folks don’t know:
Your open rate isn’t really your open rate.
As a measurement, the open rate is highly unreliable, imprecise and inadequate. Read the rest of this entry »
Do you want to make more money? Are you hoping to attract and keep more clients? Do you wish you had more time to enjoy your business rather than stress out about its success? Well, now is the time to make those New Years resolutions that can positively affect the direction your company will take in 2012.
With New Years right around the corner, why not make a plan right now to give your business a boost? Give yourself an edge and start planning now.
By Guest Writer Michelle Schubnel
In the beginning of a new year people naturally focus on making a fresh start, setting important goals and going for the things they most want to achieve.
That’s why January and February are two of the best months to attract and secure new coaching clients. I call this “The New Year Effect.”
How are you going to leverage The New Year Effect in your business?
Here are some ideas… Read the rest of this entry »