The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard and peter out. To run a successful business, it is essential to keep your vision alive. Read the rest of this entry »

If you go into any large, successful company and look at their employee materials, somewhere you’ll probably find a vision statement, or some similar form of guidance or goals for the company. That’s because a vision statement is one of the most important things a company can have. When you think about a long race or long project, which part do you think is the hardest? Which part do you think is the easiest part to just give up? Logically, you would think it was the end, but if you think harder, the end is actually pretty easy. That’s because, even though you’re drained you can still see your goal in sight, which pushes you to keep going. The purpose of a vision statement is to keep yourself going when you’re tired, but not even close to achieving your goals. A vision statement reminds you that there is a point, there is an end in sight, and if you keep pushing you’ll get there. Vision is what keeps us from giving up on our dreams. Read the rest of this entry »