Marketing is one of the most expensive costs in any business. For businesses on a budget, it can be quite tough to market your services. However, even if you’re on a budget, marketing is still essential to your business success.
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My colleagues Linda Claire Puig and Kim Clausen have put together an outrageous event in which more than 50 of your fellow colleagues — including me! — are giving away more than $1,000,000 of done-for-you products and services!
And it started Monday!
Go there now —> http://done4yougiveaway.com
The 5th Annual “Done4You” Giveaway of the Century is like NO OTHER event ever. It is NOT a giveaway of “how to” reports that you may never read.
Instead, it’s actual done-for-you products and services that you can use in your business but don’t have to create or do yourself.
Here’s JUST A SAMPLING of the AMAZING products and services that are being given away (50+ in all):
* Website design and copy makeovers
* LinkedIn profile and Twitter background creation
* Built-for-you Facebook business page
* Program launch timeline tool
* Landing page creation
* Ready2Go articles
* Done4You teleseminars
* Done4You inspirational images and success tips
* Group coaching program creation
* Blog set-up
* Autoresponder set-up
* Done4You sales scripts
* “About” page makeovers
* Video montages
And much, much more!
Get your gifts now —> http://done4yougiveaway.com
This week, American Idol, featured Harry Connick Jr. as a guest mentor to the final 4 vocalists. I was exceptionally excited to see this as I’ve been a long time fan of Harry. I remember the first time I saw him in concert. I was so impressed with him. The guy was a true entertainer. He played for nearly 3 hours (which as I singer I can tell you is a long time to work without a break) and the only break or intermission he took was when he decided to stop singing for a bit and do a little tap dancing for us. Another win for Harry in my book. (I was a competitive tap dancer in my teens)
So when I saw this article posted on Facebook this morning, I had to add my comments.
In the article, John Stark, writes:
Those of us who grew up in the 1950s and ’60s got to constantly hear — on radio, TV and vinyl — the Great American Songbook sung by the likes of Bobby Darin, Tony Bennett, Frank Sinatra, Mel Tormé, Rosemary Clooney, Ella Fitzgerald, Doris Day, Sarah Vaughn. … The list goes on. These were singers who belonged to our parents more than to us. Still, they set a high bar for crooners, even if we didn’t fully appreciate it when we were kids. Besides having intonation, perfect pitch and beautiful voices, these artists respected a song, its melody and lyrics. They made singing sound easy, which it isn’t.
My favorite singer as of this week is Harry Connick Jr., but not for his vocal talent. As a guest mentor on Tuesday’s American Idol, he did something I’d never seen done on that show — and it was long overdue. He made it clear why, despite the impressive vocal abilities of the four finalists — Candice Glover, Angie Miller, Amber Holcomb and Kree Harrison — they probably will never be truly great singers in the mode of those who came before, like Dinah Washington, Peggy Lee, Vic Damone and Billy Eckstein. Again, the list goes on….
During the mentoring sessions, Connick would listen to the singers perform the songs they had chosen and advise them how to do it better. He was a kindly coach throughout the “Now” portion of the show, teasing, praising and hugging the contestants. But when it came to the “Then” segment, the joking stopped. His demeanor changed.
Not one of the contestants took Connick’s “Then” advice when they got on stage. Substance was thrown out the window for pyrotechnic vocal tricks. Angie sang Gershwin’s “Someone to Watch Over Me,” an ode to vulnerability, in full-power voice. She hardly came off as “a little lamb who’s lost in the wood,” as the lyric says. More like a John Deere tree cutter.
The judges loved Candice’s version of Billy Holiday’s “You’ve Changed,” giving her a standing O. Not Connick, whose tip to “Keep it simple” went completely over her head. “One of the worst things that can happen in a relationship is when the other person starts to drift away from you,” Connick told Candice. She needed to express that feeling. Her blaring version had no poignancy.
As I watched Idol this week and I swear it made me even more proud of what I try to do musically. I have never been, and won’t likely be a great singer and there have been times I’ve been sad about the fact I can’t sing those crazy runs and riffs. But after watching Harry try to convey what standards are all about to these young women, I realized I’m proud of what I do. I love to tell a story and to honor the music by singing what is there. I love to give tribute to the composers, lyricists, and the artists that have told the stories before me. Great songs don’t need crazy embellishments that are self-serving just to stroke one’s ego and to show the world ‘you are a great singer’. Let the greatness of the melody and lyrics pass through you, add some sincerity, and you’ll have done your job.
What do you think makes a great singer? Tell me in the comments below.
Happy May! We’ve got new Spring energy and more sunshine. The world is our oyster, my friend.
When testing a new class or product (or service), do you invite Beta users/participants? And if so – do you charge them?
I ALWAYS (yes this is a ‘soapbox issue’ for me) advocate charging for your services. If it’s an info product, I suppose you could give it away because you don’t have to give your time to deliver it but, I don’t think that honors your gifts and talents either.
‘Practice’ should be paid practice and your service is valuable. If you don’t charge for it, most people won’t deem it as valuable as it is. You know the old saying “You get what you pay for.” A lot of people believe that. Here’s what you can do instead…
You can decide to lower the investment in lieu of requiring they give you feedback, participate more in the shaping of the program, for ‘not having it all figured out yet’ but, honestly…most of your clients wouldn’t know it’s a beta if you don’t tell them.
I’m not saying you should lie, no way. I’m saying how do they benefit from knowing it’s your first time running the program. If it will serve them to know, tell them and include them in the process. But, don’t you dare give it away for free.
Oh and if you haven’t already…Don’t forget to take my Spring 2013 Service Business Survey.
It’s only 5 minutes and you’ll get my juicy “How to Write Sales Letters that Sell Big” worbook and checklist as my thank you gift for sharing your perspective.
To your fantastic success,
PS: If you’d like to see more “Answers from the Mailbag” and perhaps get your own question answered, add a comment below and let me know this was useful to you. Just leave a comment below, or let me know if you have a burning question of your own. In the meantime have a beautiful Spring day and enjoy your business!
So, I’m a pretty patient person when it comes to other people. That is unless I’m in a hurry in the grocery or Ikea and people in front of me are just ambling about and their party members are side by side blocking the entire aisle.
Anyway, I am not, however, patient when watching training videos. I tend to think I can absorb the same info even if it is played fast and to this point, so far, I’ve been right.
But fast forwarding video isn’t always possible when you’re watching online video.
I discovered today that if you are watching a video using Quicktime (I’m on a mac but, I think it works on PC too) that you can speed up the playback rate. Here’s how to do it:
With the video playing, hold down the option key and click the fast forward button. The more times you click fast forward, the faster the video will play.
Simple and effective. I’ve found I can watch a video, depending on the cadence of the speaker, about twice as fast and still gain all the info.
Do you have any other tips for doing things faster? Add them to the comments below.
And now I would like to invite you to claim your Free Instant Access to my report “7 Tips to Get More From Your Work Time” when you visit http://www.7TimeTips.com.
You’ll get 7 powerful, but easy to implement strategies to recoup more of your time and learn how to spend it more wisely to get more clients and more results.
From Deanna Maio – Business Growth & Marketing Strategist at http://DeannaMaio.com.